Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing - Hardcover

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by D. Sutton (Author)Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns... Read more

SKU: 9780230611740
Barcode: 9780230611740

$178.18 Excl. VAT

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    Description

    by D. Sutton (Author)

    Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

    Author Biography

    DENISE H. SUTTON has worked in higher education in New York City, USA, as a professor and administrator and at the Harlem Children's Zone as Director of Communications.

    Number of Pages: 210
    Dimensions: 0.7 x 8.3 x 5.6 IN
    Illustrated: Yes
    Publication Date: October 13, 2009

    Specifications

    • Weight: 200gr
    • Usage: Indoor & outdoor

    Pros and cons

    • Sustainably produced
    • Ideal for everyday use
    • May discolor in direct sunlight
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