
From SoundCloud to Superstardom: The Unstoppable Rise of Post Malone
, by Penny, 7 min reading time

, by Penny, 7 min reading time
Yo, Dino Network! Gather 'round because today we are talking about the absolute legend, the man of a thousand genres, and the owner of the most famous face ink in the game: Post Malone. If you’ve been hanging out with our dinosaur friends at Tobies House for a while, you know we live for anything that breaks the mold. We don’t do "basic" here, and neither does Posty.
Right now, I am completely hooked on his journey. It’s the ultimate "started from the bottom, now we’re here" story, but with a lot more Bud Light and acoustic guitars. Post Malone isn’t just a rapper, he’s not just a singer, and he’s definitely not just a guy who got lost in a tattoo parlor. He is a walking, breathing definition of the word eclectic, which is why he’s basically our spirit animal.
Before he was selling out arenas and breaking streaming records, Posty was Austin Richard Post, a kid from Grapevine, Texas. Growing up in the Lone Star State gave him that country grit and love for classic rock that still leaks out of his music today. But Dallas wasn't big enough for the vision he had.
He eventually dropped out of community college (sorry, mom!) and moved to Los Angeles with a group of friends he met through Minecraft. Yeah, you heard that right. The man moved to Hollywood to pursue music with his gaming buddies. If that isn't the most "2010s" origin story ever, I don't know what is.

In those early LA days, things weren't exactly glamorous. We’re talking about sleeping on floors and living on ramen, a vibe many artists know all too well. But that hunger is what fuels the best art. While he was grinding in the basement, he started working with producers like Rex Kudo, and that’s when the magic happened.
Every superstar has "The Song." For Post Malone, that song was "White Iverson." Recorded in a single session at 7 a.m. and uploaded to SoundCloud on a whim, it changed the trajectory of music history. Within weeks, the track was blowing up. People were vibing with the melodic flow and the effortless swagger.
Suddenly, this kid with the braided hair and the gold teeth was the talk of the industry. It wasn't just hip-hop; it was something new. It was catchy, it was vibey, and it was undeniably Posty. The "Dino Network" was buzzing before we even knew what hit us! Shortly after, he was signing with Republic Records and catching the attention of heavyweights like Kanye West.
If you’re looking to bring that same kind of breakout energy into your home or office, you might want to check out some of the bold art we have in the shop. Something like the Shepard Fairey Sticker Pack has that same rebellious, street-style energy that "White Iverson" brought to the airwaves.
A lot of people thought Posty might be a one-hit-wonder. Boy, were they wrong. He followed up the SoundCloud hype with his debut album, Stoney, in 2016. It gave us "Congratulations" (featuring Quavo), which became an anthem for anyone who ever had a hater.
But then came Beerbongs & Bentleys in 2018. This was the moment Austin Post became a household name. With tracks like "Rockstar" and "Psycho," he proved that he could dominate the charts for months on end. He was blending trap beats with rock sensibilities in a way that felt completely natural.

And can we talk about his aesthetic? The face tattoos started appearing more frequently around this time. For Posty, the ink isn’t just decoration; it’s a form of branding that says, "I am exactly who I want to be." We love that level of self-expression at Tobies House. It reminds us of the intricate details in a James Jean Swing III Postcard, it’s messy, it’s beautiful, and it’s uniquely him.
By the time Hollywood’s Bleeding dropped in 2019, Post Malone was essentially the biggest artist on the planet. This album was a masterpiece of eclecticism. You had the dark, moody title track, the pure pop perfection of "Circles," and the rock-infused "Take What You Want" featuring the Prince of Darkness himself, Ozzy Osbourne.
Post Malone showed the world that he refused to be put in a box. He’s the guy who can headline a rap festival one day and perform a Nirvana tribute set for charity the next. That’s why our dinosaur friends are such big fans, he’s got a little bit of everything for everyone.
Speaking of having a bit of everything, have you seen the Chuck Sperry Collectible Card Set? Much like Posty’s discography, it’s a collection of high-impact visuals that stay with you long after you’ve seen them.
Fast forward to the present, and Posty is still smashing records. His song "Sunflower" with Swae Lee (from the Spider-Man: Into the Spider-Verse soundtrack) became the highest-certified single in RIAA history. It’s basically the song of a generation.
But Posty wasn't done evolving. Recently, he’s been leaning into his country roots with the album F-1 Trillion. Working with legends like Morgan Wallen and Blake Shelton, he’s shown that his voice fits just as well over a fiddle and steel guitar as it does over a heavy bassline. It’s a full-circle moment for the kid from Texas.

He’s showing us all that growth doesn't mean forgetting where you came from; it means expanding your world. Whether he’s singing about a heartbreak or a Friday night in a dive bar, the authenticity remains the same.
At Tobies House, our category is "Eclectic" for a reason. We believe that life is better when you mix things up. We love a room that has a Vincent Gordon Save The Bees Sticker on the laptop, a James Jean Inferno II Postcard on the wall, and an Alex Grey Holographic Sticker on the water bottle.
Post Malone is the musical version of that. He is a collage of influences. He represents the freedom to be weird, to be different, and to be successful because of it, not in spite of it. He’s a reminder that you don't have to choose a lane, you can build your own highway.

So, whether you’re vibing with his early SoundCloud hits or you’re currently spinning F-1 Trillion on repeat, there’s no denying the impact Austin Post has had on the world. He’s a superstar who still feels like a friend you’d want to grab a beer with.
BRB, yall: I’m going to go listen to "Circles" for the thousandth time and maybe browse some of the new James Jean Walkabout Postcards we just got in. They have that same dreamy, slightly trippy vibe that Posty’s music captures so well.
Keep being your eclectic selves, stay loud, and keep supporting the artists who dare to be different. Our dinosaur friends are cheering you on!
Love ya to the moon and back, Xo.