# Soft Launch, Hard Merch: 101 Build a Brand

**SOFT LAUNCH, HARD MERCH**   
the thrash happy guide to starting your streetwear brand (without losing your mind)

**what's this all about:**  
you don’t need a design degree or a warehouse. just wifi, a few chaotic ideas, and this digital guide.  
  

**quick story**: i almost gave up on my brand after spending $800 on blanks and getting 2 sales.not because the idea sucked but because i didn’t know how to price, promote, or plan a launch. that’s why i made this. **it’s not a “how to.” it’s a “how i did it anyway**

**whats inside:**  
✔️ the exact steps to start your brand from zero  
✔️ budgeting, pricing & launch strategy  
✔️ design prep, print tips, legal stuff (without the lawyer voice)  
✔️ the real tea from someone who’s done it the hard way

## Details

- **Price:** 38.0 USD
- **Vendor:** Thrash Happy
- **Tags:** Shopify Collective, Thrash Happy

## Variants

| Variant | Price | Available |
|---------|-------|-----------|
| Default Title | 38.00 USD | In stock |

## Images

- Soft Launch, Hard Merch: 101 Build a Brand

---

> Source: [Tobies House](https://tobieshouse.com/products/soft-launch-hard-merch-101-build-a-brand)
> Updated: 2026-10-28